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OUTLINE YOUR OFFER COURSE

HERE’S WHAT WE’LL COVER IN THIS 5-DAY COURSE

 

MODULE ONE: ABOUT YOUR CLIENT

Businesses without clients are hobbies. Those are the facts, my friend. So if you want a business that pays your bills, you need to learn to think like your clients. In the first day of this course, I’ll teach you:

1. What’s your audience truly getting out of your offer? (It might not be what you expect!) 

2. Who will your client be by the end of working with you? I’ll teach you how to reverse engineer it, so your offer delivers results every time 

3. What journey is your client on right now — and how can you meet them where they’re at, grab ‘em by the hand, and say, “Hey, I’ve got you!” 

MODULE TWO: ABOUT YOU AS A COACH

Of course you want a business that feels oh-so-like-you. And how can you do that without getting to know yourself? In this module, I’m sharing my favorite tool for coaching success: The Enneagram test. 

1. What’s your Enneagram, and how can you make it your secret decision-making weapon? 

2. Are you in the healthiest coach space you can be in? Find out in this training. (Most people never ask themselves this question. If you do, you’ll be ahead of the pack!)

3. How can you use your Enneagram in your Offer to attract the right clients to you — while staying in your zone of genius?

MODULE THREE: ABOUT STANDING OUT

What good is your offer if you sit on it for a year and don’t show it to anyone?! It could be the MOST TRANSFORMATIONAL course, program or service on the planet, but if nobody knows about it, then it leaves zero impact. Let’s change that with Module 3! 

1. What’s the thing that’s gonna make people vibe with you like a long-lost sister from another mister (or mister from another mister if your business serves men)? I’ll give you the prompts for figuring this out. 

2. Discover the practical + tactical ideas to infuse your offer into your message — so it can transcend the screen and bring in sales. 

3. Want your audience to think about you outside of The Instagram App? Like when they’re at the grocery store, watching a rerun of Friends, or running on the treadmill? I’ll show you how. 

MODULE FOUR: ABOUT THE WORK

When you deliver a powerful signature offer, it does the selling for you. Find out how to put the parameters around your offer, so it can scale as you grow — and get clients results (no matter how many clients go through it.) 

1. How long does your package need to be in order to deliver the best transformation for your clients? There is an answer, and you’ll get it in this live training. 

2. Let’s talk deets: How many calls should you include? When should you host them? Should you Vox or not Vox? These are the questions. 

3. What’s a “realistic” timeline for creating your protocols, processes and systems for delivery? 

MODULE FIVE: ABOUT THE SALE

“What do I charge?” ← The biggest place most entrepreneurs get stuck. In the Grand Finale of The Outline Your Offer course.

1. The industry frames of reference for different offers. There’s no rule for how to price, but there are guidelines — and I’ll give them to you here. 

2. How to design a payment plan that works for everyone who’s right for your offer

3. The path for closing the gap between where your client is now and where your client will be at the end of the program — and how to price based on this transformation (Not on the # of PDFs you include!)